Facebook has become a true communication giant in Kuala Lumpur and around the world. With over billions of users, the reach potential of the social network is immense, especially if you invest in their ad channel, Facebook Ads. Much more direct and closer to the public, ads on social networks open doors for the use of different media (image, text, videos, links, apps, etc.) and can generate much more conversions with much less investment than advertising using the traditional media.
GUIDE TO FACEBOOK AD CAMPAIGNS FOR BEGINNERS
You’ve finally taken the step into self-employment or are about to jump off; then it’s time for your own Facebook page. A place just for you and your business. If you want to advertise with the help of Facebook, the many functions can challenge you, especially at the beginning. To this end, here is the ultimate guide to Facebook AD campaigns for beginners:
STEP # 1: CREATE FACEBOOK PIXELS
HOW TO CREATE THE FACEBOOK PIXEL AND EMBED IT?
You can easily create the Facebook Pixel in the Ad Manager:
Select the pixel area
Click on »Create Pixel«
Give the pixel a name that represents your business
Click on »Create Pixel«
Then you have to install the code on your website. There is also a great step-by-step guide on Facebook.
If you have a developer who oversees your website, you can also send the code directly to the person in charge. It is only important that the code is included in the <head> of your website. Facebook then shows you directly whether the pixel is properly integrated and active.
STEP # 2: THE RIGHT AUDIENCE
When targeting using the Facebook advertising Kuala Lumpur, there are different ways to reach your goal. On the one hand, the pixel collects your website data. This means that you can create a WCA ( Website Custom Audience) from your website visitors and target these visitors in an advertisement. Or you choose your audience through pure interest targeting.
What does your target group look like? This includes not only data such as industry, occupation, income and marital status, but also the various interests of the target group.
It is also important that you set the correct language. Otherwise, people from your country will get the ad, but some may not speak your language. Due to this small attitude, you can limit the target group so as to avoid spending unnecessary money.
STEP # 3: THE PERFECT AD
The pixel stands, the target groups are defined – so the advertisement is no longer in the way. The next step is to put up a perfect AD. This entails the following:
- The target of the Facebook campaign
The first step is to determine the goal of your campaign. Here Facebook distinguishes between 3 overall goals. These are:
For example, if you want more “Likes” on the information for your fan page, you should select the Goal> Interactions> Like> goal on the page.
- Select ad group
Next up is the group of the ad. First, you select your fan page, then the target group. Either choose one of the saved audiences or create a new one. Every target group you create in the Ad Manager or Power Editor can be saved and reused.
- Placement of the Facebook ad
The next step is to place the ad. Where should users see your ad? Only on Facebook in the mobile view? Or on all networks? That alone can determine your level of success as a beginner.
Once you’ve made your first ads, you can control if users are more likely to see them on their Smartphone or desktop, and then adjust the ads accordingly.
- Set budget
And now we are in the last part of the ad group, the budget. This is almost more important than the other settings because a small number of turners can be dangerous here. In this point, you only define the budget and the running time of the ad. You can choose between »Daily Budget« and »Runtime Budget«. The difference is that you either choose how much Facebook should spend per day, or over the entire term. For a runtime budget, Facebook decides how much to spend per day.
- Design the Facebook ad
Finally, we arrived at the exciting part – you can design your own advertisement. First, you choose the format of your ad and the pictures or videos you want to use.
Once you’ve made your selection and uploaded it, you enter the appropriate text and preview what your ad will look like in the preview section. The text should seduce the user to click the ad. No matter if it is about a post or you want more »Like« information, you have to show the user why it is worth clicking and what added value you can offer him.
The headline also plays a big role here. In just a few characters, you have to “sell your offer” to the user. Say, here should be the biggest benefit. What exactly does the user find in your shop / on your website or blog article? And do not forget: do not make false promises!
For some campaigns, such as the Like campaign, the Call to Action is predefined. For other ads, you can choose the button text yourself.
STEP # 4: THE BILLING
In the area of payment methods, you can specify how you want to pay for the Facebook advertising Kuala Lumpur. There are various payment options to choose from. The billing is always at the end of the month or when the payment limit has been reached. At the beginning, these are usually smaller amounts and depending on the amount of your advertising spend, you can increase this limit manually.